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What is the main purpose of website maintenance and management?

Website construction company

After the website is launched, information such as articles, products and cases needs to be updated frequently. Sometimes the inadvertent title is too long and the pictures are not standard, which may cause the style of the website to change. Therefore, the third website detection work is whether the overall style of the website has changed. Content maintenance

What is the main purpose of website maintenance and management?

After the website is launched, information such as articles, products and cases needs to be updated frequently. Sometimes the inadvertent title is too long and the pictures are not standard, which may cause the style of the website to change. Therefore, the third website detection work is whether the overall style of the website has changed. Content maintenance

The content of the website needs to be updated frequently, such as products, documents, etc. If the content is not updated, customers will see old information every time they go online, which is very bad for customer experience, and may even cause existing customers to lose and stay. make a bad impression.

 So the following describes the parts of the website that often need daily updates.


1. Product update

The products on the website should be updated frequently and replaced with the latest products, so that customers can see the latest products of the company when they visit the website, so as to recommend the latest products to customers.

2. Article publication.

Information articles also need to be updated frequently, the purpose is to enable customers who visit the website to view the latest relevant information, which is of great help in deepening the order transaction between them and the enterprise.

3. Customer case

Customer testimonials or customer cases are a module for an enterprise to demonstrate its strength on its website. Frequent updates of the latest customers and their cases and customer testimonials are also very helpful for customers who visit later to complete orders.

4. Event planning.

On different festivals, companies generally have different activities (promotional activities, preferential activities, gift activities, etc.), and the content of these activities also needs to be displayed simultaneously on the website, which increases the content of the website and allows online customers to participate. Come in.

data backup       

1. Website data backup

 The website may be hacked by hackers, or the Trojan horse or the black chain, etc., so the website data should be backed up frequently after the website goes online, so that the website data can be carried out faster and in time when the situation described above occurs. recovery.

 General website data backup can be done once a month, but if conditions permit, the latest backup can be done once a week or even daily.

2. Website data collation and recovery.

Website data recovery is to restore the website when there is a problem with the website, such as a code problem, the website is hung, the website is poisoned, or the website is hacked, so as to ensure the normal access of the website.

interact         

Communication and interaction refers to online communication and message tools. Generally, there are Baidu Shangqiao, Tencent QQ, or the message function that comes with some websites.

Online communication tools are good tools for online marketing and online orders. Therefore, when a website has relevant functions, it is necessary to check whether the online communication tools can be used normally.

If the online communication tool can be used normally, it is also necessary to ensure that there are relevant personnel to manage it every day. Otherwise, potential customers will make real-time inquiries on Shangqiao or QQ, but no one responds, which may lead to the loss of customers.

If it is the message function that comes with the website, it is also necessary to frequently check the website messages, delete some unnecessary messages, and deal with some customer messages.

Security detection

Website security generally refers to detecting whether a website is poisoned, linked to a horse, or linked to a black chain.

Whether it is poisoning, hanging horses or black chains, it is very bad for the website and will cause the loss of customers.

Marketing         

Common marketing promotion methods generally include the following items:

1. External chain release

2. Update of Baidu Encyclopedia

3. Baidu knows the answer

4. Check the friendly link (check whether there is a friendly link but no reverse link)

5. News promotion

data analysis       

The data of the website is analyzed according to the statistical data recorded by the statistical tools, mainly including traffic data analysis, access route analysis, and data anomaly analysis.

stage plan

At different times and times, some short-term phase plans will be made because the website encounters different problems and some festivals, and plan an operation strategy for the next phase, such as activities on May Day.

The operation plan of the formulation stage is generally carried out once a month, and the plan can also be appropriately relaxed and shortened. The stage operation plan can be adjusted according to the low season and peak season of the enterprise, festival activities, and Baidu ranking. The detailed stage planning method and precautions will be discussed in detail in the future.

After the website is launched, it is the beginning of work, operation and maintenance work. The website is equivalent to the portal of the enterprise on the Internet. It is the corporate image and strength that customers see on the Internet. Only by doing well in the maintenance of website operation can it be displayed on the website. To establish a confidence for customers, a confidence to choose a business. At the same time, the website can also become a source of online orders, but if a website is not well done, customers will not choose a company after visiting the website.

Therefore, enterprises should pay attention to the operation and maintenance of the enterprise website, and strive to do a good job in the operation and maintenance of the website, so as to better carry out network promotion and gain more network customers.

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